Branding with Diane Lieu

Have you ever wondered what goes into a brand name? Why is Nike named Nike, and how did someone come up with that?

Are you starting a new brand or business and having a hard time coming up with the right name?

How did you come up with the name Fruit + Flower?

🎙️ LISTEN TO THE PODCAST

Meet my friend Diane, an expert with words who specializes in storytelling, brand strategy, and naming. She’s the brilliant mind who came up with the name Fruit + Flower.

I invited Diane over to podcast over coffee and pastries to share her marketing insights, tell us about her fascinating process for naming brands, how c*nn*bis enhances her creativity process, and tips for budding entrepreneurs. Our conversation went on delightful, unfurled tangents that go way beyond branding.

Diane helps CEOs and companies name their products and/or brands, and crafts messaging to help bring their story to life for marketing.

You’ve likely seen her work, whether you know it or not. Biggest fancy cupcake chain in the world? Ya, that’s the one. Brightly colored, well-made aprons for chefs. She was a part of rocket-launching that brand.

Her approach is the perfect balance of art meets science. She turns thoughts into poetry, and weaves them into stories that tug at your psyche. Her mastery and understanding of marketing are why brands and agencies hire her to craft their brand messaging.

Follow Diane Lieu and her work on her website and on IG.

🎧 Listen to our conversation to hear the story of how she came up with the Fruit + Flower name.

I learn so much from Diane, hope you enjoy our conversation!

Diane’s Tips for Budding Entrepreneurs